WELCOME TO UUNA

A REVOLUTIONARY SOLUTION

We are here to improve the experience of bra wearers including the underserved post-surgery bra users. From our research, we know that not only do they suffer from wear and fit issues, but the physiological side of finding a bra is equally as traumatic. We’re starting here as we know our product can be tailor-made at scale for this market.

We are creating the most comfortable bra experience; the first-ever custom, wireless, and 3D knitted bra, using patented processes and sustainable methods.

THE RESEARCH

BRAS ARE FAILING BRA WEARERS, AND THE PLANET

75% to 100% of bra wearers endure poor fit, discomfort and dissatisfaction at every stage, from searching and fitting to purchasing and wearing, and 85% wear the wrong size.

  • 85%

    wear the wrong bra size

  • 68%

    uncomfortable in their bra

  • 37%

    found the retailer's size guide unreliable

  • 64%

    received ill-fitting bras despite ordering the correct size

  • 33%

    immediately discard ill-fitting bras

  • 60%

    bras end up in landfills, producing microplastics

NOT ANYMORE.

INTRODUCING THE UUNA SYSTEM

INNOVATIVE MEASUREMENT TECHNIQUES

At the core is our measuring system that accurately records and securely saves torso data. This system provides a simple user experience, allowing individuals to safely collect accurate measurements through the 3D scanning of their torso. Importantly for everyone, particularly post-surgery bra wearers, this process can be completed in the comfort and privacy of their own home.

Our bioengineers have developed our population-based Statistical Shape Model (SSM) that automatically extracts relevant measurements. Our AI algorithms then translate these measurements into digital patterns for bras, which can be directly sent to manufacturers for production.

This has allowed us to adopt a more inclusive sizing system that reflects the diversity of people's breasts, and allows us to better serve those in the more vulnerable bra-wearing community.

the UUNA system

SUSTAINABLE & EFFICIENT MANUFACTURING

Our manufacturers are based in New Zealand and Hong Kong, with negotiations to manufacture in Europe and America, and use state-of-the-art 3D knitting machines to knit a custom bra in a single piece, vs. 40-50 pieces required to make a traditional cut and sew bra.

We have partnered with industry-leading yarn suppliers to develop a proprietary, merino-based sustainable yarn, delivering a superior solution to post-surgery bra wearers.

ADRESSING AUTOMATION & SUSTAINABILITY BY:

  • Only knitting what’s required (no fabric waste).
  • Fully automating the process from measuring to manufacturing to delivery.
  • Significantly reducing landfill waste by developing accurate custom bras; no need to hold excess inventory.
  • Reducing shipping and carbon emissions by using digitally controlled machines located globally for local manufacturing.
  • Reducing returns (from the staggering 35% in the industry) by creating a perfect-fit

UUNA BRAS ARE:

SOFT, WIRELESSECO-FRIENDLY
BREATHABLE, TEMPERATURE REGULATING
SUPPORTIVEMACHINE-WASH
SHAPABLE CUPS WITH BILATERAL POCKETS

From buying to wearing, good for you and good for the planet.

HOW IT WORKS

  • THE APP

    Browse and shop different models, and learn about a new way to purchase bras on the Uuna app, launching soon. Find your perfect fit using our 3D scanning software.

  • THE SCAN

    To find your perfect fit, our app provides a secure, quick and easy 3D scanning process. This scan pinpoints key areas of measurement, and defines the shape and size your bra will be.

  • THE MANUFACTURE

    Your 3D measurements are extracted from your scan, and sent to our local manufacturers, where we use unique merino-based sustainable yarn in a 3D knitting process to create a seamless bra.

  • THE CUSTOM BRA

    Your custom 3D knitted bra will be delivered to your door!

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